Product Pulse

When we think of hospitals, the first thing that comes to mind is patient care. But behind every consultation lies a web of operational processes that directly impact how quickly and effectively care is delivered. As a business analyst, one of the most overlooked yet critical areas I discovered was the hospital outpatient appointment booking system . In this post, I break down the inefficiencies in the current process, the real-world consequences, and how a simple redesign using business analysis can lead to transformative improvements. The Problem: A Booking System That’s Broken by Design At many hospitals, outpatient appointments are still booked manually through phone calls or in-person visits to the reception desk. Here’s what typically happens: AS-IS Process Overview A patient walks in or calls the hospital to request an appointment. The receptionist checks the doctor’s availability — often from a register or legacy system. Available time slots are communicated verbally. If confi...

  1. Introduction Telegram is one of the fastest-growing messaging platforms, offering seamless communication through personal chats, groups, and channels. However, as user engagement increases, two key problems have emerged: Cluttered Chat List: Personal chats, groups, and channels are all mixed together, making it difficult for users to quickly access one-on-one conversations. Disorganized Group Chats: Large groups become overwhelming due to multiple conversations happening simultaneously, leading to message overload and difficulty in following discussions. This case study explores a two-part product improvement to enhance user experience: Bottom HUD Navigation: Splitting personal chats and groups/channels for easier access. Slack-Like Threads: Organizing group conversations for better engagement. 2. Identifying User Pain Points Major challenges identified: Navigation Issues Users struggle to find personal messages in a crowded chat list. Groups and channels dominate the cha...

 In my previous article, I discussed the fundamentals of ad monetization. This time, I’m diving deeper into mediation platforms—a cornerstone of successful ad monetization strategies. These platforms bridge the gap between app developers and multiple ad networks, ensuring optimal revenue while maintaining user experience. Whether you’re new to mediation or looking to refine your strategy, this guide will help you navigate the complexities of mediation platforms. What Are Mediation Platforms? Mediation platforms are tools that connect developers with multiple ad networks, creating a competitive bidding environment for ad placements. They work by using either a waterfall approach, which prioritizes networks based on historical eCPM, or a real-time bidding model, where networks bid dynamically for ad impressions. Why Use Mediation? Maximized Revenue : Ensures the highest-paying ad fills the slot. Improved Fill Rates : Combines multiple networks to minimize unfilled impressions. Simpli...

Product analytics is the practice of measuring, analyzing, and interpreting how users interact with your product. By tracking user behavior through events, you gain valuable insights into what's working well, what needs improvement, and how to drive user engagement, retention, and monetization. In this article, we’ll explore essential product analytics events and how you can use them to optimize your product, regardless of the analytics tool you choose—whether it’s Firebase, Mixpanel, Amplitude, or others. Why Product Analytics Matter Product analytics is crucial for understanding user behavior at a granular level. With this data, you can: Optimize User Experience (UX): Identify friction points and opportunities to streamline user flows. Increase Retention: Understand why users leave and how to keep them engaged. Drive Monetization: Measure how users engage with ads, in-app purchases, and subscriptions to boost revenue. By setting up key events to track user behavior, you’ll have t...

In mobile gaming, retention is the backbone of success. Even with engaging gameplay, aggressive monetization can quickly alienate users. When faced with a retention drop caused by intrusive ads, we turned to data to uncover the root causes and craft a solution. This case study highlights how data analysis informed our segmented ad mediation strategy, balancing user retention and monetization. The Problem: Balancing Ads and Retention Our mobile game experienced a sudden retention drop after introducing a new ad mediation setup designed to maximize revenue. The data revealed alarming trends: Day 1 Retention dropped by 7%. Day 7 Retention fell by 10%. Players cited "too many interruptions" as a key frustration in reviews. The challenge was clear: how could we optimize ad delivery to enhance user experience while maintaining revenue? Data Analysis: Uncovering the Root Cause To diagnose the issue, we leveraged Firebase Analytics and Tableau to dissect user behavior and ad performa...

Monetizing your mobile app is crucial for long-term sustainability and growth. While in-app purchases are a popular revenue model, ads offer an additional and often overlooked opportunity to generate income. In this guide, we’ll walk through the basics of ad monetization, best practices for optimizing ad performance, and key metrics to track your success. What is Ad Monetization? Ad monetization refers to the process of generating revenue from ads displayed within your app. These ads can take various forms, including banner ads, interstitials, rewarded videos, and native ads. The key is to find a balance between monetizing your app effectively while maintaining a great user experience. Ad monetization can work in many types of apps—from games to utilities—making it a versatile and scalable revenue strategy. Choosing the Right Ad Formats When selecting ad formats, it’s important to consider the nature of your app. Games tend to work well with rewarded videos or interstitial ads, while u...